For centuries, golf was a very traditional game that skewed towards an older demographic. In recent years, however, it has seen a surge in the interest amongst a younger and more diverse population. There are some headwinds to that interest including the obvious issues of accessibility, cost, difficulty, and time requirement. Alternative ways to experience and enjoy golf have seen significant growth – much of which was initiated by off-course offerings such as Topgolf that did not require the time, equipment investment, or skill set needed to participate. In the past five years, many other businesses have succeeded by focusing on more experiential than competitive approaches to golf. The main drivers relate to greater popularity of indoor golf experiences, technological enhancements in sensors, graphics and analytics, increased popularity of commercial entertainment venues, and rising leisure and recreational spending. With these trends in mind, Infinite Golf Technologies is bringing together several companies whose combined products and technologies create a world-class enterprise with significant competitive advantages, barriers to entry, and exceptional growth potential – focused on a tech-savvy customer base.
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